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Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)

by Lynn B. Upshaw,Upshaw

ISBN 13: 9780471042204

Format: Illustrated (372 pages)
Publisher: John Wiley & Sons
Published: 14 Jul 1995

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The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value

by Lynn B. Upshaw,Earl L. Taylor

ISBN 13: 9780471356592

Format: Illustrated (336 pages)
Publisher: John Wiley & Sons
Published: 22 Sep 2000

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